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| CONSUMER'S GUIDE TO: |
| The Moodmatcher Lipstick Lovers Society Manual |
|
Lipstick Lovers Rejoice! If you
wouldn’t be caught without your lipstick, are tried of people complaining
about lipstick smears, and believe that lips are the ultimate erogenous zone,
this manual is for you. Fran Wilson Creative Cosmetics, makers of MOODMATCHER
12-hour lipcolor, brings you the complete guide to lip allure and kissing
etiquette. Lipstick is undeniably a woman’s favorite cosmetic. Women use it as a pick-me-up, a confidence-builder, and a badge of their femininity. For thousands of years, women have tried to give their lips the red blush regarded as a sign of beauty in both Western and non-Western cultures. The search for the fashionable tint has inspired a wide variety of lip coloring techniques and products. Women in ancient Egypt rouged their lips with a brownish-red pigment and scented ointment. Cosmetics were considered so vital during this period that they were even put in a woman’s tomb for her use in the afterlife, a pot of lip rouge was discovered in the tomb of a queen buried in 2500 B.C. in Mesopotamia. In Elizabethan England, coloring lips with crayons made from alabaster of plaster of Paris, tinted red, became popular. Despite the variety of artificial lip-reddeners available, women in prim-and-proper Victorian times frequently &“bit” their lips to make them appear rosy. By the twentieth century, lip coloring had become more accepted, although it wasn’t until after World War I that women comfortably wore cosmetics in public. In the early part of the century, women kept their lip rouge in delicate glass jars on their dressing tables. In 1915 the Scovil Manufacturing company first packaged lipstick in portable metal cartridges similar to what we use today. The first cases were simple two-inch long cylinders, in plain, nickel finish, with a sliding bar to eject the lipstick. During the twenties, the number of women wearing lipstick increased dramatically. The new fashions of the day-short, flirty skirts, bobbed hair, cloche hats—called for more make up and lipstick. IN 1923, a writer for the Saturday Evening Post noted that as many as 50 million American women were using lipstick. By the thirties, lipstick was available in a wide range of colors. By the start of World War II, lipstick was an accepted necessity. In fact, America's War Production Broad determined lipstick was a “vital product” that kept up women’s spirits. After centuries of searching for the perfect lip coloring, women have finally gotten what they’ve always wanted. MOODMATCHER by Fran Wilson long-lasting lipstick, available in a variety of colors, is a product that women throughout history would have coveted. It stays on for up to 12 hours-a perfect accessory for the contemporary woman’s busy lifestyle. KISSING IN THE 90'S By many indicators, kissing has become the preferred form of greeting in the 90s. Forget about handshakes and curt nods--kissing is “in.” All kisses, however, are not created equal, and the growing popularity of “greeting” kissing is creating new challenges. Deciding who, when, and where to kiss forces you to make many decisions. But have no fear—MOODMATCHER by Fran Wilson has the definitive guide on kissing. Wearing MOODMATCHER lipstick ensures smear-free kissing—regardless of what type of kiss you’re going to bestow—and MOODMATCHER lasts up to 12 hours! Study the following chart, and remember, one of the keys of kissing etiquette in the 90s is keeping your lipstick on you! |
| Type of Kiss | The Basics | The “Right Technique is Everything | Tips |
| The “Air” Kiss | A common social kiss. Doesn’t involve skin contact. | Just pretend you are about to kiss the person’s cheek, but instead “kiss” the air as close to the cheek as possible. | The cheeks come very close, but do not touch. |
| The Continental Kiss | The European-style kiss on both cheeks. The “only” kiss for Europeans. | No hands are involved. That’s the way the French kiss. The Italian way is twice as good with cheek-to-cheek kisses—four in all. | Some non-Europeans have adopted this kind of kissing. You don’t want to embarrass anyone, so just go with the flow and kiss away. |
| Greeting Kisses | For greeting friends on social occasions. | Kiss on the cheek, and take the arm of the person and pull him or her toward you. | You may use this kiss to create an aura of warmth with someone you don’t know well. For example, when meeting your significant other’s family for the first time. |
| The Significant other Kiss | A passionate kiss—not acceptable in public, according to Emily Post. (Also known as P.D.A. – Public Display of Affection. | A squeeze of the hand or a quick peck on the cheek is fine. | Think of the onlookers! Surely you can’t wait until you’re alone. |
| The Relative Kiss | A kiss and a warm hug is the preferred greeting for relatives. | Show them you’re glad to see them—even if you really aren’t. | Make sure not to repeat the mistakes of your great-aunts by smearing lipstick all over everyone. |
| The Business Associate Kiss | After many years of firm handshakes, the kiss as a greeting has finally arrived in the business world. Of course, to kiss or not to kiss depends on the degree of friendliness that exists between two people. | Always on the cheek. It should be an impersonal, quick peck on the cheek, without other physical contact. | As this kiss is still gaining acceptance, be careful. Use Moodmatcher lipstick so you don’t get lipstick on a business colleague’s face. |
| A Kiss with your Superiors. | It would be totally presumptuous to initiate kissing someone who outranks you in authority or age, particularly a stranger. Don’t do it! | Keep your distance, literally and figuratively. | Over-familiarity can backfire. Maintain proper business decorum. |
| The Office Party Kiss | Here’s one of the few times when a kiss of any kind is out of order. | Usually office parties start off sedately, but often get out of hand. | When indiscriminate kissing starts, it’s time to leave. Remember, you have to face your boss and co-workers in the morning. |
| The New Year’s Eve Kiss | By all means, let the whole world see this kiss. | Make a statement with a fervent kiss on the lips—if you really like your date. | Go all out. After all, it’s a new beginning. |
| The First Date Kiss | A “movie quality” first kiss doesn’t often happen spontaneously. | Far too often the kiss involves bumping noses and nervous giggles. Select the time and the place carefully. Privacy is the most important ingredient of a “first kiss.” Be sure to choose a time when you can focus your attention on each other. | Approach the kiss slowly and relax. It may be an experience you’ll want to treasure. |
| The Goodnight Kiss | This kiss can be awkward, because many men feel obliged to kiss a date at the end of the evening, and many women feel obligated to allow themselves to be kissed after a social occasion. | This ritualistic kiss does not need to be a major source of stress. You can gracefully turn your cheek or skip the kiss completely and just thank each other for an enjoyable evening. | Be aware that often one kiss leads to another and then another. Consider the consequences. |
| The Good Morning Kiss | Although a romantic idea, the wake-up kiss is often less pleasant due to morning breath and groggy clumsiness. | It’s a good idea to let your significant other initiate the “good morning” kiss. Once he does, react quickly and enthusiastically. | Maybe a “breakfast kiss” or an “off to the office/good-bye kiss” is a better idea. |
| The Good-Bye Kiss | Remember Emily Post’s warnings about passion in public! | Try to avoid long, drawn-out departures. | At public places like airports, try to find a private spot to stay out of the way of other departing or arriving passengers. |
| In Tube: | Changes to this Approximate Shade: |
| Green | Dare-it-Red |
| Orange | Sunny Coral |
| Light Blue | Rosy Fuchsia |
| Dark Blue | Ripe Razzberry |
| Yellow | Gypsy Rose |
| Bright Pink | Peppermint |
| Black | Wild Berry | Silver | Pink Dazzle |
| Purple | Passion Plum |
| White | Rosy Pink |
